simone Baird
Journalist and co-founder of


Simone is a journalist with 20 years of experience in the UK. As a founder of Clever Boxer, she creates and delivers content across all mediums, including live talks and events, journalism and writing, film and radio, and social platforms. Simone helps creatives and companies discover new revenue streams and love connecting people. Previously, Simone was Head of Guardian Masterclasses, and rapidly expanded the business in 2.5 years by innovating the event formats and subjects, and responding to market and industry trends to create new masterclasses and find the best speakers.She went on to launch Guardian Masterclasses in Australia. Simone has works with Time Out London, Time Out Sydney, the highly regarded Frieze Academy, and Shoreditch House in London. She has written for The Face, Sunday Times Travel Magazine, Sydney Morning Herald, Sunday Times Style, The List (Scotland) and the seminal music magazine, Jockey Slut.

Workshop Title: The Art of Risk Taking
Workshop Summary: An uncomfortably fun workshop with questionable but successful results.
Risk is the lifeblood of the creative process. You can talk about it, you can tweet about it, you can read about it—but all the book learnin’ in the world can’t replace live, hands-on experience. Learning to accept risk means charging forward when the outcome is uncertain, and it’s a necessary component of creative problem solving. Easy, safe, and expected can rarely be innovative, long-lived, and thought-provoking. Creativity is valuable precisely because its products are unexpected. GFDA’s exercises demonstrate the value of taking chances while teaching that success is not left to chance alone.

What you'll do: In GFDA’s intensive workshop, participants get down and dirty with provocative exercises that embrace ambiguity, encourage experimentation, and look at ideas like the Fresh Prince said: flipped-turned upside down (or something like that anyways).

What you'll learn: Participants learn that creativity isn’t magic, it’s a process. That it isn’t a moment, it’s a work ethic. That it doesn’t come from a lone genius, but a well-liquored team.

What you'll takeaway:

Pick this session if you’re interested in: Creative Thinking, Leadership, Entrepreneurship